Volvo secures rights to ‘EXC90’ model name

The first images of the patent application for a large Volvo SUV have appeared on the Internet. Volvo has also registered the name “EXC90” with the European Patent Office. That’s fueling speculation about the pure-electric successor generation – but it could also be a complete upgrade to the current plug-in hybrid.

We already know that the generation that will succeed the large Volvo SUV will be purely electric. Under former Volvo boss Håkan Samuelsson, the decision was made to deviate from the Swedish brand’s longstanding nomenclature for the new electric generation and give the models names – the name ‘Embla’ has already been recorded. Embla is the first woman in Norse mythology.

Since March, however, Briton Jim Rowan has been Volvo’s new CEO. It is not directly known if Rowan reversed the decision. What is clear, however, is that the Swedes have had the brand name “Volvo EXC90” protected with the European Union Intellectual Property Office for the fields of electric vehicles and land vehicles. The announcement that the production version of the Volvo Concept Recharge presented in 2021 will start with a vowel would also be fulfilled with the EXC90. And yet, unlike the Embla designation, it would be clear where the vehicle would be placed in Volvo’s model range.

But whether the “EXC90” is really the purely electric successor generation is an open question. At the same time, the first renderings of a large Volvo SUV have emerged, which come from another patent application. The design at the front could pass for a mix of the current Volvo design and the Recharge concept presented in 2021.

A clue to the actual model behind the design application is provided by the side view: the front bonnet is still quite long, and the front and rear overhangs are also unusually long relative to the wheelbase for a pure electric vehicle platform. The vehicle shown in the graphics looks very conventional. In the rear design, however, the design patent deviates from the usual Volvo line with the vertical rear lights extending upwards next to the rear window. The C-shaped taillights are placed lower.

It’s possible that the ‘EXC90’ and conventional design model won’t be the newest all-electric generation called Embla, but another facelift to the current lineup, which will continue to be built with (plug-in) hybrid powertrains. in parallel to the all-electric range for a few more years. In February, there was a dealer conference in the United States where, according to the conference agenda, five EV models and two PHEVs were announced. Both PHEVs are “redesigned versions of the S90 and XC90 plug-in hybrids”.

Volvo’s only comment on the design name and patents was that “it is our policy not to comment on future products”.

With reporting by Sebastian Schaal, Germany., (model name), (design)

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